Accurate measurement, at the source.
Your numbers no longer agree from one tool to the next, and every redesign or release breaks a little more of your data collection. We rebuild measurement at the source — website, mobile app, consent — and we operate it over time rather than delivering it once and walking away.
Unified tracking across two brands
Server-side migration, tracking plan rebuilt during the site redesign, and continuous QA on every release: 4 sites, a single event dictionary, and data discrepancies cut in half within a quarter.
Parfums de MarlyThree fronts, for tracking you can trust across every channel
Tracking never breaks by accident. We treat measurement as a product: a plan, actions, QA before every release, and monitoring over time.
How do you make your website tracking reliable?
We start again from the tracking plan (if one exists): what you measure and why. We can move collection server-side, with proxying to withstand ad blockers, and every critical journey is verified before it goes live.
How do you track your app users without losing them?
Your mobile app tracking plan is aligned with the web plan so the same customer stays identifiable from the ad to the repeat purchase, whatever device they use.
How do you stay compliant without losing data?
Consent is treated as a measurement component to optimize: a clean banner, correct signals, modeling of non-consented volumes, and documentation your DPO can actually use.
A method, in four stages
Eight weeks typically, in overlapping batches: you know the stages in advance, when they land, and what you need to sign off.
Data collection audit
We quantify the gaps between ad platforms, the data warehouse and the back office, then rank what actually costs you money.
Target tracking plan
Events, event parameters and properties signed off with your product and marketing teams, then frozen and published in a shared dictionary.
Implementation
Web, mobile app and server-side delivered in two-week batches, aligned to your release cycle rather than ours.
QA & handover
Automated tests on the critical journeys identified from the tracking plan, alerting wired up, and training so your teams can hold the plan without us.
What the teams we work with say
Luxury — Audit & remediation of analytics & media collection
“Smart Bees has supported us on media tracking and analytics for a year. They've worked with us on several projects: the server-side rollout, analysis of our acquisition and e-commerce data, and custom dashboards in Power BI. Their expertise and their approach let us land these key projects in the best possible conditions. Thanks to them we've gained both efficiency and peace of mind.”
Real estate — Server-side tracking & full tracking rebuild
“Since the start of the year, Smart Bees has helped us on our analytics and tracking projects. The team is always available, and their responsiveness genuinely makes the difference. Thanks to their expertise, we move forward with far more confidence. A partner you can count on.”
Cosmetics — Collection remediation, year-round engagement
“We've been working with Smart Bees for several months. They've become an extension of our own team across everything related to data collection and data more broadly. Thanks to their support, we now have a much better grasp of our own data, which makes our digital team measurably more effective.”
Fintech — Segment × Didomi connection & Consent Mode v2
“Smart Bees supported us on the Segment × Didomi connection and a full CDP audit. Their expertise and tailored approach let us finish the project on a very tight deadline just as Google Consent Mode v2 landed. A responsive team from start to finish.”
We adapt to your tools and train your teams
We work with the architecture you already have: implementation, configuration, documentation, then hands-on onboarding with your teams until they're self-sufficient. And if a tool no longer cuts it, we tell you which one to change and why.
Frequently asked questions
Do we have to move to server-side?
No. We recommend it when your volumes or your advertising stakes justify it — otherwise a clean client-side plan is enough and costs less to maintain.
How long does a full tracking plan take?
Two to three weeks for scoping and documentation, then implementation in batches following your release cycle.
Do you work with our engineering team?
Yes, always: we write the code and the specs, your developers keep control of deployment.
What happens after the engagement?
You keep the documentation, the alerts and the runbooks. An ongoing arrangement for continuous QA remains available.
Thirty minutes, one founder, a straight answer.
We look at your setup on a screen share and tell you whether there's a real engagement here or not.
