One customer profile, genuinely activatable.
The same customer exists in five different versions: website, app, point of sale, CRM, engagement tool, external files. We unify them into a single consented profile, GDPR-compatible from the point of collection, then activate it in your business tools — without duplicating your warehouse.
Coordinating several internal teams
CDP activation, identity resolution across Education & Insurance, and consent governance: a unified, consented, activatable customer profile.
Ornikarinter-bu
unique
under verified consent
Three workstreams, one profile
Do you actually need a CDP?
The test comes down to four questions: volume of identifiers, channels to activate, how much autonomy the business needs, and how mature your warehouse is. Often a composable CDP is enough.
How do you reconcile your identifiers?
Identity resolution is made explicit: matching rules, conflict arbitration, and a match rate tracked as a KPI rather than assumed.
How do you activate your data without going through the data team every time?
Segments are built by the business in a governed interface, and synced continuously to ad platforms and engagement tools.
The method, in four stages
Use-case scoping
Defining the priority use cases, roles and responsibilities, and the project governance bodies.
Choosing the solution
A weighted RFP matrix, Smart Bees field experience, vendor trials, and total cost.
Implementation
Sources added, identity resolution, segments and connectors delivered in waves.
Business autonomy
Architecture documentation, training, governance and a complete handover.
We adapt to your tools
What the teams we work with say
“Smart Bees supported us on the Segment × Didomi connection and a full CDP audit. Their expertise and tailored approach let us finish the project on a very tight deadline just as Google Consent Mode v2 landed. A responsive team from start to finish.”
“We've been working with Smart Bees for several months. They've become an extension of our own team across everything related to data collection and data more broadly. Thanks to their support, we now have a much better grasp of our own data, which makes our digital team measurably more effective.”
“What really made the difference was how they teach. They managed to make genuinely technical concepts accessible to the Ornikar teams, and consolidated our architecture (Segment, Braze, Salesforce, GTM, Mixpanel). They also drive the strategic steering of the tracking roadmap, which is valuable day to day.”
Frequently asked questions
CDP or warehouse: do you have to choose?
No, they complement each other. The warehouse stays the source of truth; the CDP serves real-time activation and business autonomy.
How long to a first go-live?
Six to ten weeks depending on the number of sources and how clean your identifiers are.
How do you handle consent?
It's carried by the profile: every activation checks the authorized purpose before sending.
Are you tied to a vendor?
No. We resell no licenses and have no stake in which solution you pick.
Thirty minutes, one founder, a straight answer.
We look at your setup on a screen share and tell you whether there's a real engagement here — or not.
