E-commerce tracking audit: what your site really sends to your tools
You installed Google Analytics, Meta or Google Ads without knowing whether everything works? Apix° runs a free tracking audit of your website: it checks that your tools receive the right data, with your visitors' consent respected. The report lands in your inbox in under five minutes.
What the Apix° tracking audit checks
A tracking audit starts with a simple question: does what is installed actually work? Apix° checks five points, where configuration tools show you nothing.
dataLayer
The data layer your website passes to your tools. If a value is missing or malformed, everything that relies on it is skewed.
Consent
Apix° detects your cookie banner, checks that your tags wait for the visitor's choice and reviews Google Consent Mode.
Tags and requests
What your website actually sends to GA4, Google Ads, Meta, TikTok, Klaviyo and the other tools in place.
Cookies
The cookies set by your website and by third-party tools, compared with the visitor's choice.
Service workers
These background scripts can disrupt data collection without anyone noticing. Apix° checks whether they are present.
How the audit works, in 3 steps
Your website
You enter your website URL.
The audit
Apix° browses the site and checks your tracking, in under five minutes.
The report
You enter your email and receive the PDF report.
What the audit report contains
A PDF tracking audit report, written to be read without technical skills and forwarded as is to your provider. It stays available for 12 months.
Who is this tracking audit for?
E-commerce managers
Your tracking was set up by an agency, a freelancer or an app. Apix° tells you whether it works, no technical skills needed.
Digital managers
You are accountable for the site's compliance. Apix° checks that your tags wait for consent and that Google Consent Mode is set up correctly.
Acquisition managers
Before you allocate budget, make sure Google Ads, Meta or TikTok actually receive the data from your website.
Agencies (SEA, Analytics, SEO…)
Taking over an account or preparing a recommendation? A tracking audit of the site gives you the current state before the first meeting.
Frequently asked questions
What is a tracking audit?
A tracking audit checks that the tools installed on your website (analytics, advertising, email marketing) receive the right data, at the right time and with consent respected. It covers data collection itself, not your reports. Apix° runs an automated, free first version of it.
How long does an Apix° audit take?
Under five minutes. There is nothing to install: Apix° visits your website from the outside.
Which websites are supported?
Every website, e-commerce or not. On an e-commerce site, Apix° browses the site. On a brochure or media site, the check covers the homepage.
Does Apix° audit GA4, Google Tag Manager and Google Ads?
Yes. Apix° checks what your website sends to GA4 and Google Ads, the content of the data layer used by Google Tag Manager and the Google Consent Mode setup. It also covers Meta, TikTok, Pinterest, Snapchat, Klaviyo and the other tools it detects. It never connects to your accounts: the audit covers what the website sends.
Does the audit check the GDPR compliance of my tracking?
Apix° checks the technical points: cookie banner, tags that wait for the visitor's choice, cookies set and Google Consent Mode. That is the foundation of a GDPR review, not legal advice: full compliance also depends on your legal notices and your contracts.
What does Apix° not check?
Apix° does not place any order, so purchase tracking is not checked. For a full tracking audit, checkout included, we recommend working with a Smart Bees consultant.
Is the audit really free?
Yes, with no commitment. Apix° gives you a first assessment. If the report reveals an issue, you can contact us to talk it through.
What happens to my email and my report?
The report is kept for 12 months. Your email is used to send it to you and may be used by Smart Bees, and only by Smart Bees, to get back in touch. All data is hosted in the European Union.
How is this different from a manual tracking audit?
Apix° gives you an automated first assessment in under five minutes. A manual audit by Smart Bees reviews every page of the site in detail, checkout included, and is delivered to you in a full written report. The scan is often the starting point.
